Vintage Advertising Champions: The Fabulous American Fragrance Even French Women Are talking About

In an advertisement from the 1950s where l'eau de parfum is advertised as nouveau et magnifique, to stress its "being talked about by the French" concept, Revlon Inc, purveyor of such timeless things as Cherries in the Snow lipstick, sells the idea of Intimate. Intimate launched in 1955 and was from the beginning advertised as premium stuff. late 1950s Even in the dark...he'll know it's you.