Do We Rely on "Rumours"? Or More?

Quite often on Perfume Shrine we break some news before they become "official" (We tag them under the label "rumour"). Before sales associates and even distributors hear about them. Before there is any corroboration from other sources. Some readers in the past have doubted some rumours, yet we have been proven correct time and again. And again. And again. Rumours which we report prematurely,